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Paint Your Way to Success: Colour Psychology in Business
7 January 2015
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We have painted the premises of many commercial clients, and this has given us some valuable insights into how much of a difference a fresh coat can make in business settings. One thing that we have observed is the tremendous power of colour psychology; certain hues can evoke emotional responses in people, and this has many potentially beneficial effects.
Using colour to get an edge in business is a well-established practice. Here are several examples of how different businesses can do this.
When it comes to dining, colour plays a major role in setting the ambience, along with influencing the patrons’ behaviour. You will often see red, orange, and yellow in many restaurants, as these hues make people hungry. More expensive places, however, rely on understated and dark tones to create a more intimate atmosphere.
Of course, there is also the restaurant’s theme to consider. An establishment that predominantly serves seafood can use blue, despite it usually dulling the customers’ appetites. Meanwhile, a restaurant that bases their marketing on fresh, healthy food may want to use plenty of green and earthen tones.
Recently, many offices have done away with the overly sterile and monochromatic appearances that people have come to expect from corporate locations. White and grey have become boring, and companies are now adding more colour to their workplaces.
Green can inspire creativity, which is helpful to improve the productivity of your workers. When it comes to meetings, you may want to paint conference rooms blue or a light shade of pink, as these have a calming effect. Conversely, you may want to avoid yellow, as this is irritating and distracting to most.
A retail store’s battle starts with drawing people in, and this is something that the right colours can definitely help with. Warm oranges and similar tones create an inviting atmosphere, helping customers feel right at home. This encourages them to enter, and more importantly, to browse the wares.
Stores should also take care not to overpower their products with their choices of paint colours. Bold, vibrant hues on your walls can easily distract shoppers from the merchandise. It is important to find a balance between appealing to shoppers and letting products take centre stage.
These are all just general ideas, and every situation is unique; what works for one business may be terrible when applied to another. For personalised advice, we encourage our clients to get in touch with us directly. It would be our privilege to revitalise your premises.